The following is a mini-essay by Zenzele Chulu one of our contributors.
Art is applicable in everyday life, society needs art all the time without realizing it. We need road signs for direction to move from street to street, town to town, place to place. We have digital billboards or murals, street and road names, house numbers and city planning involves design of roads , landscaping, public parks ,office blocks, housing and industrial. It took artists and designers to create the cloths we wear, the houses we live in, the car or bus or bicycle we use, all manmade items are conceived through design. We want our houses to be decorated with crafts and other artistic elements, rooms such as kitchens or sitting rooms come in color scheme. In fashion we want designer gowns, slippers, suits, skirts, shoes, including the art of cosmetics, life is artistic. Talk about uniforms used in all fields of human activity. Consumer products are designed to attract its customers with colourful packages.
Furthermore Art for art’s sake, contemporary paintings , sculptures, prints , drawings can be classified in many ways. Art as representation allows us to keep a record of life, reminding us of past events, emotions, beliefs, good or bad. Art as a means of communication means institutions have used art and artists to depict much needed information on issues that affect society on a large scale, creating murals, banners with visual messages ranging from human rights, HIV/AIDS prevention, child abuse or gender violence or inequalities, advocacy, war, corruption, sanitation, deforestation, including millennium development goals. Art has a beneficial impact on general literacy skills. Educators, psychologists and pedagogical theorists all agree that art benefits young peoples sensitivity to the physical environment, cognitive development as well as social and emotional development.
The more artistic an item is, the more it costs. So you see the design element influence in our daily lives is inescapable and unavoidable. In sports we need ‘state of the art’ infrastructures like stadiums, sports halls, racing tracks, design of team jerseys. Art is here to stay, society can exist live without these elements, hence the role of art in development is overwhelming. Artists have designed the traditional artifacts used in high ceremonies, they have for time immemorial designed the regalia of authority, design of symbols of power, the crown and throne for chiefs, kings , queens, princesses and all royalty of bygone civilizations and artists still design today’s symbols of power. Art in Africa has always been central to the needs of the society , traditionally seen to represent the cultural totems of that particular community in ceremonies and rituals from ancient days to the present day. Art has been an important medium of preserving cultural values.
The role of art as a witness of life around each community is evident in its quest of documenting social life cycle from a variety of angles. Visiting an art gallery is must option for tourists to have an insight of each society and its ways of life by looking at contemporary art. For those who are left behind by advanced people who can read and write, visual literacy provides a third way of learning and expression, it has the impact to give voices to those who are kept silent by established educational methods and encourages self expression. In countries such as Zambia, it also encourages self employment in the face of high unemployment, as most artists are either self taught or trained but live on art, through production of various arts and crafts.
The value of art as a means for communicating across cultural boundaries and as a vehicle for interrogating issues related to identity, culture, human rights and conflict resolution and social transformation is a very important function art has to society and in this case the depiction of the theme for this year’s Womens cerebration; Equal Rights , Equal Opportunities – Progress For All.
Kenneth Zenzele Chulu
Coordinator
Insakartists Trust
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